Contextual advertising refers to displaying ads on a website related to the text, images, videos, graphics and other media of your webpage. Advertising websites use different techniques like crawlers and sitemaps which lets them know about the niche of your website.
The quantity of words helps those crawlers to determine the exact niche of websites. That is why it is recommended to write long articles which use more and more of the key words which best describe your website. It helps them to get better idea of the niche of your website.
What is Niche?
Niche is defined as the specialty or distinct direction of a website. Like there are different categories a blog can be divided into:- Technology
- Lifestyle
- Cooking
- Designing
- Vlogs (short for video blogs)
- Parody Blogs
- Business Related
- Professional Blogs
And there are so many other types of blogs. You can almost say that if a person started to write about a new topic it would fall in one of these categories or niches is the right word.
Once the topic is decided, the content inside the blog acts some what like a branch of a big tree.
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